February 23, 2015 - pullins-admin - Generation IV History
To celebrate turning 90 this year, we decided to have a bit of a face-lift.
After quite casually making the decision to revamp our image, we later learned that updating our branding was to be mentally pretty exhausting. We spent a long time thinking about who we are, where we’ve come from and how we want to be seen. After weeks of deliberation, we decided our new look should act as a nod of respect to our Great Grandfather, Mr Thomas George Pullin. After all, without his natural interest in baking that fuelled an extraordinary career change we wouldn’t be here at all.
Our new logo features Thomas’ iconic hat, bushy moustache (made from wheat) and the year he started baking. We’ve also reinstated his initials into our brand name, just as it appeared 90 years ago.
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